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Thursday, October 5 • 3:15pm - 3:45pm
Activating Parents Through SMS: The Comadre Pilot Project

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This spotlight presents the results of a two-year-long design research project and pilot study aimed at increasing awareness of and participation in out-of-school learning opportunities among low-income, non-dominant families in Southern California. The project, called “Comadre,” is a free, bilingual, opt-in SMS service that periodically distributes information on low-cost or free out-of-school learning opportunities local to the user. This presentation will walk through the design research process that informs this study, from ethnographic research with families in Los Angeles to persona creation and design sprints to the results of a pilot deployment of a prototype of this technology in summer 2017. The presentation will invite attendees to consider the role of design, ethnography, parent and family needs, and digital media in crafting education solutions. This is the debut presentation of the findings from this research endeavor.

avatar for Alexander Cho

Alexander Cho

Postdoctoral Scholar, DML Hub
Design research, critical race theory, gender and sexuality studies, Tumblr, ethnography

Thursday October 5, 2017 3:15pm - 3:45pm PDT
Emerald Bay DE

Attendees (6)